Easter Church Website Checklist: Prepare for New Visitors
A focused plan for service details, guest expectations, local search, forms, mobile performance, and follow-up before Easter.
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By Mason Turner · Reviewed by ChurchPress Editorial
Key takeaways
- +Create one authoritative Easter page.
- +Prepare the entire arrival and follow-up journey.
- +Publish early enough for search and sharing.
01
Publish a complete Easter page
Create a stable page with dates, times, address, parking, service length, kids programming, accessibility, livestream details, and a clear explanation of what to expect. Include the year in visible content and metadata to prevent confusion with old pages.
Publish several weeks ahead when possible, then link it from the homepage, Google Business Profile, email, social posts, and local listings.
02
Review the guest journey
Test directions, entrance signage, optional planning forms, kids registration, and confirmation messages. Make sure staff know who receives each submission and how quickly they should respond.
Use authentic current images and plain language for people who may have little church background.
03
Plan the next step before the weekend
Decide how the page will change after Easter. Offer sermon replay, prayer, groups, baptism, another upcoming service, or a simple way to stay connected. Follow up only with appropriate consent and a clear purpose.
Put it into practice
Your action plan
- 1Create one authoritative Easter page.
- 2Prepare the entire arrival and follow-up journey.
- 3Publish early enough for search and sharing.
How to know it worked
The message has a named audience, owner, channel, next action, and review date—and the team can sustain the rhythm.
Frequently asked questions
Quick answers
When should a church publish its Easter page?
Ideally several weeks in advance, with all essential details confirmed and updates made promptly as plans change.
Should Easter have its own URL?
Yes. A memorable stable URL such as /easter is easy to share and can be refreshed each year while preserving authority.
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