How to Write a Church About Page That Welcomes Newcomers
Create a church About page that welcomes newcomers. Learn what to include, how to share your story, and how to invite deeper connection.
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By Mason Turner · Reviewed by ChurchPress Editorial
Key takeaways
- +A welcoming About page helps newcomers feel at home.
- +Share your church’s story, mission, and what to expect.
- +Use clear language and invite next steps for visitors.
01
The Role of the About Page in Welcoming Visitors
Your About page is often a newcomer’s first introduction to your church. It sets the tone for your ministry and answers key questions about who you are and what you value.
A well-written About page can calm anxieties, provide context, and invite visitors to take their next step—whether that’s attending a service or reaching out to a pastor.
02
What to Include on Your About Page
Share your church’s mission, vision, and a brief history. Explain what makes your congregation unique and how you serve your community.
Describe what visitors can expect at a service—such as worship style, dress code, or children’s programs. Include photos that show real people and events.
- Church mission and vision statement
- Brief history and values
- What to expect at a service
- Photos of your congregation and ministries
03
Writing Tips for Clarity and Warmth
Use clear, conversational language that avoids jargon or insider terms. Focus on welcoming newcomers rather than impressing them with size or programs.
Invite visitors to connect—whether by filling out a contact form, attending an event, or following on social media. Make next steps clear and accessible.
- Write in a friendly, approachable tone.
- Avoid church jargon or acronyms.
- Include a clear invitation to connect.
04
Keeping Your About Page Current
Review your About page regularly to ensure it reflects your current mission, leadership, and community focus. Update photos and stories to keep the page fresh and relevant.
Solicit feedback from newcomers on what information was helpful or missing, and adjust accordingly.
Put it into practice
Your action plan
- 1A welcoming About page helps newcomers feel at home.
- 2Share your church’s story, mission, and what to expect.
- 3Use clear language and invite next steps for visitors.
- 4Church mission and vision statement.
- 5Brief history and values.
How to know it worked
A first-time visitor can complete the page's main task on a phone without help, and the responsible owner can keep the information current.
Frequently asked questions
Quick answers
Should we include denominational information?
Yes, if it helps visitors understand your beliefs and practices. Keep it clear and welcoming.
How long should the About page be?
Aim for 300–500 words—enough to share your story and invite connection, but not overwhelm visitors.
Can we include video on the About page?
Yes, a short welcome video can be very effective, especially if it features real members or leaders.
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